Your client wants to improve her ad position. what would you recommend?
Your client wants to improve her ad position. what would you recommend?-With all the other changes and considerations you will make for your online business, it may be easy to overlook one little thing when trying to improve your client’s ad position. What would you suggest?
A number of different things can be changed or adjusted so that the ad stands out more… but what would you change or adjust?
Let us start with your title and keywords. How does your client want to improve her ad position? One option is to make it a little more specific – maybe she wants to improve her local ads. In this case you could use geographic terms (like she is a native Floridian and selling real estate in Florida) or maybe use a more specific phrase like “Seminole real estate agent“. Another option would be to get a photo and include it with the ad position.
Improve the ad position
A great way to improve the ad position of your message is to improve the copy of it. Sometimes your copy needs to be re-written or re-arranged so that it is more direct. If your sales pitch is an email, then you may want to consider including a link within the email to the website. Sometimes adding a link will make it easier for your customer to get from the ad to your website.
It’s important to keep in mind what your client actually wants. If she has a particular reason for wanting to improve her ad position, she may have a hard time changing it. Your job is to find out what she wants. When trying to improve your message in this situation, focus on what she really wants and adjust your ad accordingly.
Improve local ad position
In addition to focusing on the reasons behind a person’s actions, you also need to make sure that you are giving her good reasons.
If she just wants to improve her local ad position but you mention a couple of national brand names, she’s not going to like that as much as if she mentions a couple of national brands but mentions some local companies.
Focus on the specific reasons that she wants to see changes and make sure that they are ones that are valid. Don’t give her general advice and don’t offer to help her create a new local ad campaign with the national brand she likes just because you like their product.
You need to remember that your client wants to improve her ad position. As you’ve listened to her, given her the specific reasons why she would like to see it change, and focused on those reasons, you can begin your own sales pitch to your client.
Just make sure that you don’t get lost in the ocean of information that she already knows. Just focus on the reasons why she would like to see it change and use that to put yourself in a position to be able to sell her on making the changes.
If you can do that effectively, your client may be willing to pay you for a direct response marketing campaign.