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Targeting Zero Search Volume Keywords

Targeting Zero Search Volume Keywords: The Benefits of Low Competition

When it comes to keyword research, you want to find keywords with low competition. Not only will this make it easier to rank organically for those keywords, but they also have the potential to drive a lot of traffic to your site. If you’re an ecommerce or lead generation site, low competition keywords are essential if you want to avoid building a site that targets long tail keywords that no one searches for. On the other hand, if your website is informational or educational in nature (e.g., a blog), high competition keywords can be useful so that you focus on topics that readers are most interested in. However, finding good keywords with low search volume isn’t always easy. There are many factors which need to be considered when choosing what keywords to target and how much competition there is for each one.

What is low competition and why is it important?

A keyword’s competition level is the difficulty of ranking for that keyword in organic search. The higher the competition level is, the harder it will be to rank for that keyword, and the more effort you’ll need to put in to rank it. If you find keywords that have a low level of competition, then you’ll find it much easier to rank for them because there are fewer websites targeting those keywords. That means there are fewer sites that Google needs to show in their top positions, and you have more of a chance of being one of them. You also want to avoid targeting high competition keywords because they have so many websites trying to rank for them that they’re very unlikely to generate any traffic to your site.

Understanding keyword difficulty

In order to determine whether a keyword is a good fit for your website, you need to understand how difficult it will be to rank for that keyword. There are two primary metrics that you’ll want to look at when assessing keyword difficulty: For the purposes of this article, we’ll focus on the “average” statistics since they are the easiest to find. This can be done by looking at the average keyword difficulty in Google’s Keyword Planner.

The benefits of low competition search volume keywords

There are many benefits to targeting low competition keywords for your content, including: – Traffic: If you target low competition keywords, there is a higher chance that you’ll get more organic search traffic from them. Why? Because there are fewer websites targeting those keywords, which means there are fewer websites trying to take those visitors away from you. – Conversion rates: Generally, low competition keywords have higher conversion rates. This is because those keywords are more specific, which means that you’re targeting people who are specifically looking for the information that your website provides. – Easier to rank for: Ranking for low competition keywords is easier than ranking for high competition keywords. So, if you’re just starting to build your site, targeting low competition keywords is a good way to get it off the ground. – Long-tail keywords: Many times, low competition keywords are long-tail keywords. Long-tail keywords are phrases that someone would search for instead of a single word. For example, if you want to find a new pair of blue tennis shoes, you’d search for “blue tennis shoes”. If you just want some new tennis shoes, you’d search for “new tennis shoes”.

How to find low competition keywords with SEMrush

SEMrush is a powerful keyword research tool that can help you find low competition keywords. To use it for this purpose, go to the “Keyword Research” tab, select “Low Competition” from the left-hand menu, and enter a keyword into the box. SEMrush will then show you a list of related keywords and their search volume statistics. You can use this information to find other low competition keywords that you can add to your keyword list. While you’re in the “Keyword Research” tab, you can click on the “Organic Keywords” tab to see a list of keywords that have a low level of competition. You can then add those keywords to your keyword list.

How to find low competition keywords with Google’s Keyword Planner

The Google Keyword Planner is another great tool for finding low competition keywords. To use it for this purpose, go to the “Tools” tab, and click on “Keyword Planner”. Google will then prompt you to sign in to your Google account and select the language of the keywords that you would like to see. You can then choose to view “Global” or “Local” search volumes. Global search volumes are numbers that represent the entire world’s search volume, while local search volumes represent only search volume in your country. Once you’ve selected the search volume statistics that you want to see, you can add those keywords to your keyword list.

 

How to find low competition keywords with Ahrefs

Ahrefs is a top-notch SEO and keyword research tool that can help you find low competition keywords. To use it for this purpose, go to the “Keyword Explorer” tab, enter a keyword into the box, and click “Go”. Ahrefs will then show you a list of related keywords and their search volume statistics. You can use this information to find other low competition keywords that you can add to your keyword list. While you’re in the “Keyword Explorer” tab, you can click on the “Keyword Trends” tab to see a chart that compiles a list of low competition keywords over time. You can then add those keywords to your keyword list.

How to find low competition keywords with Moz’s Keyword Explorer

The Moz Keyword Explorer is another SEO and keyword research tool that can help you find low competition keywords. To use it for this purpose, go to the “Keyword Explorer” tab, enter a keyword into the box, and click “Go”. Moz will then show you a list of related keywords and their search volume statistics. You can use this information to find other low competition keywords that you can add to your keyword list. While you’re in the “Keyword Explorer” tab, you can click on the “SE Keyword Explorer” tab to see a list of low competition keywords. You can then add those keywords to your keyword list.

Bottom line

When it comes to keyword research, you want to find keywords with low competition. Not only will this make it easier to rank organically for those keywords, but they also have the potential to drive a lot of traffic to your site. If you’re an ecommerce or lead generation site, low competition keywords are essential if you want to avoid building a site that targets long tail keywords that no one searches for. On the other hand, if your website is informational or educational in nature (e.g., a blog), high competition keywords can be useful so that you focus on topics that readers are most interested in. However, finding good keywords with low search volume isn’t always easy. There are many factors which need to be considered when choosing what keywords to target and how much competition there is for each one.