How to SEO-Optimize Animated Videos
Many people believe SEO is all about placing keywords in quality written content, but there’s so much more once you scratch beneath the surface. For example, when you publish an animated video, it needs to be optimized to increase traffic. Most of the SEO for animated videos takes place behind the scenes, but the title and descriptions are great places for those all-important keywords. Throughout this article, we’ll tell you how to publish an SEO-optimized animated video.
Research User Intent
The Google algorithm has moved on from the keyword-heavy approach and now focuses on the user’s intent, which is what the searcher is trying to answer. We know this because as we write into the Google search bar, it comes up with full question suggestions. Before you create your animated video using one of these 3D rendering computers from lenovo.com, consider these tips:
- Thorough keyword research. Before pulling video keywords out of a hat, put some time into researching the most popular search terms. You can do this with a simple Google search – your aim is to find a unique angle for your video content.
- Digital tools are your friend. Manual keyword research takes up a lot of time, which is why we recommend using an SEO tool like SEMrush or Moz.
Video Schema
Google can’t read your video, which is why you need to explain everything in the HTML code, descriptions, titles, and transcripts. The schema markup is a piece of HTML code that offers a brief overview of your video, which Google can use when ranking your content.
Create a Thumbnail
For your animated video to do well, it needs to look beautiful, represent your brand, and serve a purpose, which can be achieved using Creativity 365. As well as a high-quality video, you need a thumbnail to help draw people in. Your thumbnail needs to hook the viewer by explaining what the video is. You don’t need too many words because the title is right there. For example, if you’re doing a transformation video, you could use two images with “before” and “after” text.
Video Transcripts
Video transcripts help boost your video’s visibility tenfold, and there are a couple of ways you can do this. You can write your manuscript and add keywords in organically, which means you don’t need to include them in your actual video. Alternatively, you include the keywords in the video and make use of auto transcripts, which platforms including YouTube provide.
Titles and Descriptions
Your video’s title and description are great places to add keywords, but the trick is to not overwhelm them. Start by creating your title and description without keywords, and then add them in where necessary. The keywords should appear naturally as if you didn’t spend hours on research.
If you’re looking for a way to boost your animated video content’s visibility, take a look at the areas outlined above. You need to make the most of all opportunities to write rich descriptions and add keywords organically.