Which of the following items is not a component of Quality Score?
Which of the following items is not a component of Quality Score?
- Landing page experience
- Maximum cost-per-click (max. CPC) bid
- Ad relevance
- Expected clickthrough rate (CTR)
Correct answer is:
- Maximum cost-per-click (max. CPC) bid
Explanation: Maximum cost-per-click (max. CPC) bidis not a component of Quality Score.Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).
Read more here: https://support.google.com/adwords/answer/2454010
