Great Content Curation Examples That Will Inspire You to Hone Your Skill
Content curation is a skill that will become increasingly important as the volume of content continues to grow. In fact, according to VENDENDO researchers, the demand for curated content will increase by 20% in 2020. But what exactly is content curation? It’s the process of finding and organizing content so that it’s relevant and interesting for your audience. If you want proof as to why it’s an important skill to develop, keep reading. This article covers 15 examples of excellent content curation from some of the most cutting-edge brands out there today.
Dropbox: Curated Content From Around the Web
One of the most important qualities of content curation is that it’s relevant to your audience. A great example of this is Dropbox’s “Follow the prompt” blog. The team behind the blog takes readers on a journey through their daily lives, sharing the articles and other pieces of content they find throughout the day. The articles are pulled from a broad range of sources, including Medium, the New York Times, and The Wall Street Journal. The posts are also tagged with relevant keywords, making it easy for readers to find, share, and discuss them. Another great example of Dropbox’s content curation is in its “Follow the prompt” Instagram feed. In the feed, the team posts images that prompt readers to think about certain topics. Readers can then take to their own social media channels and share what they think with the same prompt. These kinds of prompts are a great way to get your followers engaged in your content.
Cisco: Curated Content About New Technologies
If there’s one thing all tech companies need to be good at, it’s keeping on top of new technologies. With this in mind, Cisco has created a content curation section on its website that shares articles about new technologies. The curated content is organized into different topics, including autonomous systems, collaboration, Internet of Things, security, and virtual reality. Each article is linked to the original source, and Cisco provides a short summary of the most important points in each one. This makes it easy for readers to quickly get the information they need. Cisco’s content curation is a great use of the company’s expertise. Since it’s an in-house team of experts who created the content, readers can be sure that it’s relevant and accurate. This makes it a valuable resource for companies and individuals who want to stay on top of the latest tech developments.
Mailchimp: Curated Content About Writing and Advertising
Mailchimp’s content curation section covers a wide range of topics related to running a business. The content includes everything from general business advice to tips on writing and marketing. It even includes a section on advertising, which is something many people overlook when it comes to content curation. This section is full of pieces about how advertising has changed in the digital age. It also provides examples of how successful companies, like Airbnb, have adapted their advertising strategies. Mailchimp’s content curation is an excellent example of how companies can use their influence to help other businesses succeed. The company’s articles are well-written and easy to understand. They’re also full of examples, statistics, and links to other sources of information. Anyone who reads these articles will leave with new knowledge that will help them succeed.
Pandora: Curated Music for Different Moods and Activities
Some companies choose to focus their content curation on a specific topic. For example, Pandora has created a mood-based playlist of music that its users can listen to. The playlist is updated regularly, with new songs being added and others being removed to keep it organized. The playlist is broken up into categories, such as “Get energized,” “Calm your nerves,” “Focus,” and “Relax.” There are also categories for specific activities, such as “Drive and exercise,” “Make your commute more enjoyable,” and “Love.” Curated content like this makes it easy for consumers to find music that matches their mood or activity. It’s also a great way to keep listeners coming back to the Pandora app. People can add the music to their own custom playlists and listen to it whenever they want.
Procter & Gamble: Brand Activities for P&G’s Various Brands
It’s important for companies to show that they’re invested in more than just their products. Although each brand has its own unique selling point, they’re all part of the same company. Procter & Gamble has recognized this, and its content curation section focuses on brand activities. These activities include charity campaigns and partnerships, such as the company’s partnership with the American Red Cross. There are also articles about how P&G employees are making the world a better place, such as the employees who help supply clean water in developing countries. P&G’s content curation is a great example of how brands can use their influence to help people. The company’s various brands are all related to health and hygiene in some way, so readers who click on these articles are likely to find them helpful. This kind of content is often overlooked, but it’s an important way for companies to show that they care about more than just making money.
Samsung: FAQs to Help Consumers Decide Which Device to Buy
Like many tech companies, Samsung has a blog that it uses for content curation. The blog is organized into categories, with one section being devoted to FAQs. These FAQs focus on different aspects of Samsung’s products, including smart TVs, home appliances, and smartphones. The articles are written with consumers in mind and answer questions they may have about buying one of Samsung’s products. They’re also full of useful information, including links to other articles that provide more in-depth information. Samsung’s blog is a great example of content curation. It’s both easy to read and helpful for consumers who want to learn more about the company’s products. Samsung could easily have kept its FAQs to itself, but it chose to share them with consumers. This shows that the company is open to feedback and wants to be as helpful as possible.
Spotify: New Music From Up-and-Coming Artists
Spotify has created a blog where it shares new music from a variety of up-and-coming artists. The blog is organized by genre, with each artist being placed in a category. The categories include “Heavy Rotation,” which features popular music, and “Discover,” which features the music Spotify thinks you should listen to. The blog also includes a section called “Spotlight,” where Spotify focuses on one artist at a time. Once the artist’s playlist is released, Spotify shares additional information about the artist, including their background and what inspired them to make music. Spotify’s blog is a great example of content curation because it highlights artists who might not otherwise get attention. The blog is easy to navigate, making it easy for readers to find the music they like. It’s also a great way for artists to get their music in front of a wider audience.
Squarespace: Content About Design Basics and Practices
Squarespace’s content curation section focuses on design basics and practices. It includes articles about everything from creating mood boards to typography basics. There are also articles about how design works, such as “How Color Affects Your Purchasing Behavior.” The articles in Squarespace’s content curation section are varied and cover a lot of different topics. The company also links each article to various design resources, such as color palettes, fonts, and design books. Squarespace’s content curation is a great way to help designers improve their skills. The articles are written in an easy-to-understand way, making them useful for designers of all levels. They’re also full of useful links, making it easy to follow the curation trail to find