What’s a benefit of having multiple ads in an ad group?
What’s a benefit of having multiple ads in an ad group?
Many network marketers struggle with the question, “Why is it advantageous to have multiple advertisements in an Ad Group”. The truth is that there are a lot of benefits to running more than one advertisement group within your campaign. Although they do cost money upfront, the real return on investment is often substantial in the long run. In this article I will list 3 ways that having more than one advertisement in an ad group will benefit you.
Advertise to multiple audiences
With more than one advertisement in an ad group, you have the ability to advertise to multiple audiences at the same time. As a network marketer, your primary goal is to build lists of contacts that you can sell your products to time and again.
By having multiple advertisements in an ad group, you can target audiences even after the initial sale has been made. Let’s say you create an ad for a product that has very high conversion rates.
If you had only one display, say on the homepage of your website, you wouldn’t be able to reach as many potential customers. By placing the product in an ad group, you can target a much larger audience at once.
Another advantage to running multiple advertisements in an ad group is that you can adjust the cost per view, or CPM, of each display to better match the cost of creating each individual display.
Say you’ve created several different ad groups based on a certain keyword. You may choose to increase the cost per view of a display based on a higher CPM bid based on the combined cost of those displays.
Running multiple advertisements
Another great benefit to running multiple advertisements is that you are able to control the actual quality of the ads that are being shown to your viewers. Generally, most viewers are not comfortable clicking on ads that have come out of spam.
But by choosing to run multiple advertisements you can display ads that are relevant to your niche without actually making your viewers’ eyes slid away from the ad they are interested in. Advertisers can run ads that appear only after the preceding one has expired, or they can choose to run a single ad right after the other one has expired.
There are even some companies who choose to take advantage of how long a video ad is available on a site. The ad group might run two ads on a site for five days each and then choose to run one ad immediately following the other one in the video ad.
This makes sense if you would like to make sure that you are getting the most out of your advertising budget. It also ensures that you are giving people a clear idea of what you have to offer. If you don’t want to give people too much information about your product or service, then it’s best to keep your video short and to the point.
Another way to look at the question of what’s a benefit of having multiple advertisements in an ad group? It gives you more opportunities to put different types of content into your video advertisement group.
You’re not limited to one form of content, which may mean more opportunity for interesting interactions between your consumers and your brand. It also gives you an opportunity to change the layout and the direction in which your videos travel as often as you want.
When you do this, you will be able to respond to any changes in the viewer’s mind-scape much more quickly.
Advertisers will also find that having multiple advertisements in an ad group will encourage more sign-ups because they know that there will be interest in the ads displayed alongside the video they’ve posted.
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