Which statistic indicates how often a click has led to a conversion?
Which statistic indicates how often a click has led to a conversion?
Cost-per-conversion
Clickthrough rate (CTR)
Conversion rate
Converted clicks
Correct answer is:
Conversion rate
Explanation: Conversion ratestatistic indicates how often a click has led to a conversion. Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions